Introducing aiRA by Capillary
On-demand insights and analytics agent for eCommerce, growth, marketing, CRM, loyalty, and data and BI teams.
Ask questions about your customer and marketing data in plain language. Get real-time insights, the reasoning behind them, and a recommended move built and waiting on your approval.
ASK aiRA FOR
- Ad hoc analytics
- Predictive models
- Audience builder
- Journey orchestration
- Loyalty & rewards
In practice
What people actually ask aiRA.
Real question shapes across aiRA's core capabilities, grounded in how teams actually use it, not hypothetical demo copy.
Audience builder
Describe the audience the way you would say it out loud, and aiRA builds the segment from your live data.
Build a segment of members who bought once and never came back.
Segment preview
12,408members
Journey orchestration
The follow-up move on that segment arrives already built, and nothing goes live until a person approves it.
Create a win-back journey for the lapsed members in that segment.
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Ad hoc analytics
How many members with a negative points balance redeemed a certificate last quarter?
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Advanced analytics
Run a market basket analysis for our decile‑10 buyers this year.
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Data quality & fraud checks
Flag duplicate emails and unusual redemption spikes from the last 30 days.
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Predictive models
Which members are most likely to churn in the next 60 days?
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Knowledge base Q&A
What counts as an active member under our current program rules?
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Loyalty & rewards
Which rewards actually change repeat behaviour, and which just cost margin?
How it fits
aiRA sits between your
data and your channels.
You already own the warehouse. You already own the channels. What is missing is the judgement in between, and today that runs on analyst tickets and Monday meetings.
System of record
Reads where your data already sits
The intelligence layer
System of action
Executes anywhere, in any channel
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Zero copy
aiRA reads your data in place. No migration, no rebuild.
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Nothing to rip out
It plugs into what you already own and pushes to what you already run.
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A person approves
Every move waits on your approval before it goes live.
The difference
What aiRA does that other tools don't.
Most of the shortlist solves the same problem the same way: connect, model, answer. aiRA is built for what happens on either side of that.
Most agents start blank, and you teach them your tiers and definitions before they answer anything. aiRA ships with 140+ playbooks tuned by industry, so yours layer on top, not from scratch.
A narrative answer is where your job begins: brief the team, size the audience, wait for the build. aiRA carries it through to a built move, waiting on your approval.
Most platforms are bought by the data team and rolled out after. aiRA is bought by the person with the Monday meeting, no platform sign-off required.
Against the category
Where aiRA sits against the category.
Pricing
No per-seat pricing. Pay based on usage.
A credit is consumed when aiRA runs an analysis or builds an action. Nobody pays for a login they never use, and adding the tenth marketer costs nothing.
Credits, charged on work done
A credit is consumed when aiRA runs an analysis or builds an action. No per-seat license.
2 to 4 weeks to a pilot
On your real customer data, with your definitions loaded. No engineering headcount from your side.
Compliant on day one
ISO 27001, SOC 2 Type II, PCI DSS, GDPR. The data-handling brief arrives before the session.
You get a real number in the first conversation. And if credits are the wrong shape for your procurement, we will work with it.
Ask the question.
See the reasoning.
Approve the move.
The working session
Bring us a real question.
Thirty minutes, on your data, no deck. You leave with the answer, the reasoning behind it and the recommended next move.
We reply within one business day, with a time and the security brief.
The working session
You have seen how it works. Bring us the question it has not answered yet.
Thirty minutes, your data, one real question, no deck and no discovery calls stacked in front of it. You leave with the answer, the reasoning behind it and the recommended next move, not a product demo.
We reply within one business day.
With a time and the security brief. No demo gauntlet.
Security brief comes first.
Shared before the session, not after the third call.
We will tell you where aiRA is the wrong fit.
It happens. Bring your actual shortlist and we will go through it.