On-demand insights and analytics agent for eCommerce, growth, marketing, CRM, loyalty, and data and BI teams.
Ask questions about your customer and marketing data in plain language. Get real-time insights, the reasoning behind them, and a recommended move built and waiting on your approval.
ASK aiRA FOR
- Ad hoc analytics
- Predictive models
- Audience builder
- Journey orchestration
- Loyalty & rewards
In practice
What people actually ask aiRA.
Real question shapes across aiRA's core capabilities, grounded in how teams actually use it, not hypothetical demo copy.
Audience builder
Describe the audience the way you would say it out loud, and aiRA builds the segment from your live data.
Build a segment of members who bought once and never came back.
Segment preview
12,408members
Journey orchestration
The follow-up move on that segment arrives already built, and nothing goes live until a person approves it.
Create a win-back journey for the lapsed members in that segment.
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Ad hoc analytics
How many members with a negative points balance redeemed a certificate last quarter?
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Advanced analytics
Run a market basket analysis for our decile‑10 buyers this year.
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Data quality & fraud checks
Flag duplicate emails and unusual redemption spikes from the last 30 days.
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Predictive models
Which members are most likely to churn in the next 60 days?
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Knowledge base Q&A
What counts as an active member under our current program rules?
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Loyalty & rewards
Which rewards actually change repeat behaviour, and which just cost margin?
How it fits
aiRA sits between your
data and your channels.
You already own the warehouse. You already own the channels. What is missing is the judgement in between, and today that runs on analyst tickets and Monday meetings.
System of record
The intelligence layer
System of action
aiRA reads your data in place. Zero copy, no migration, no rebuild, and nothing to rip out on either side. It plugs into what you already own and pushes to what you already run, with a person approving every move before it goes live.
The difference
What aiRA does that other tools don't.
Most of the shortlist solves the same problem the same way: connect, model, answer. aiRA is built for what happens on either side of that.
They arrive empty. aiRA arrives knowing your category.
Most agents start blank, and you teach them your tiers and definitions before they answer anything. aiRA ships with 140+ playbooks tuned by industry, so yours layer on top, not from scratch.
They stop at the answer. The work starts after the answer.
A narrative answer is where your job begins: brief the team, size the audience, wait for the build. aiRA carries it through to a built move, waiting on your approval.
They are sold to the team that owns the queue. You are in the queue.
Most platforms are bought by the data team and rolled out after. aiRA is bought by the person with the Monday meeting, no platform sign-off required.
The working session
You have seen how it works. Bring us the question it has not answered yet.
Thirty minutes, your data, one real question, no deck and no discovery calls stacked in front of it. You leave with the answer, the reasoning behind it and the recommended next move, not a product demo.
We reply within one business day.
With a time and the security brief. No demo gauntlet.
Security brief comes first.
Shared before the session, not after the third call.
We will tell you where aiRA is the wrong fit.
It happens. Bring your actual shortlist and we will go through it.